Introducing Simpleview DAM
Create a centralized hub for your creative media, tailored specifically for DMOs. Supercharge your workflow by saving time and effort, optimize media for a great user experience, and discover seamless integration with Simpleview CMS.
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Smart tourism: innovation, technology & connectivity in destination marketing
- 2 minute read
In 2016, Dr. Phil Xiang co-wrote a prescient academic paper on the then-emerging concept of “smart tourism.” I use the word “prescient” because it foresaw the complex future we are now living in. The fabric of the tourism industry has evolved, reshaping how experiences are created, exchanged…
Mastering Simpleview CRM: Essential Meeting Services Skills for Beginners & Beyond
- 1 minute read
Are you new to Simpleview CRM or looking to sharpen your meeting services skills? Join us for a demo designed to give you a solid foundation for servicing meeting leads/bookings, FAM Trips, site inspections, incentive groups, or other stand-alone events in Simpleview CRM. Our expert will guide you…
Layover Live insights: essential AI skills for savvy destination marketers
- 2 minute read
Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Savvy marketers are exploring how AI can give them an edge. Across the industry, destination marketing organizations (DMOs) and their teams are integrating these tools to cut manual tasks, increase…
Simpleview’s Insights Hub: free trends & insights that pay off
- 2 minute read
When was the last time you checked out the Insights Hub? It’s packed with meaningful data that gives destination marketing organizations (DMOs) a glimpse inside high-level industry trends from hundreds of destinations in North America. And did we mention that it’s free? Using aggregate data from…
Identify your city’s competitive edge in the meetings market
- 2 minute read
Imagine having access to empirical data to objectively understand your destination’s position within your competitive set. The DACC/DAMM analysis, provided by 2Synergize, a Simpleview consulting agency, delivers just that. The analysis was established by Dr. George Fenich, a former tourism and…
Designing inclusive websites: how to create neurodiverse-friendly online experiences
- 8 minute read
Ever felt like a website was made just for you? The colors are easy on the eyes, the fonts are clear, and engaging imagery or video grabs your attention without overwhelming you. The text is easy to read, and the navigation is so intuitive that you barely have to think about where to click next.
Thought Leadership & Resources
Tourism & Marketing
A place for destination marketing professionals to find Tourism & Marketing data and insights.
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Meetings & Sales
The Meeting Place, a virtual community for global meetings and events professionals.
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Stakeholder & Community
Building destinations’ reputations and communities that benefit from thriving visitor economies.
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